I've spent my career at an unusual intersection: leading product in the death care industry and shepherding people as a pastor. One role taught me how families experience the most tender, logistical, and expensive moments of a life ending. The other taught me how they carry meaning forward long after.

Over and over I heard the same quiet question in the family conference room: "Could my loved one's life still help someone else?" Today the honest answer is usually no. The systems that could turn a life into lasting good — research, consent, governance — aren't built for grieving families. They're built for institutions.

DUO is my attempt to change that. A consent-first, family-governed platform where one life can uplift countless others through ethical, transparent research. Not a data grab. Not a product dressed up as compassion. A structure worthy of the moment it serves — designed with the same care I'd want for my own family.

Do Unto Others. That's the whole thesis. Everything else is how.